This is Ratbag Toys. Ratbags give this generation a brand that helps them thrive, and to be hopeful, whilst feeling secure. Ratbags encourage kids to be their own agent in seeking out joy, kindness and belly laughs.
We are colourful, yet dark. We balance comfort and hope with a rebellious playful edge. We are what we are, and, is what it is…. Ratbags know how to roll with the punches, laugh it off, and look after their mates.
We are for the kids who are different, have an admirable attitude and a whole lot of heart. As parents we project a childhood of unfiltered freedom and fun - no matter how dirty (or dark) it gets. Whether it’s a cheeky toddler, a curious kid, or a teen trying to find where they fit, Ratbags are a soft place to land, a reminder joy and optimism exist, a place to reset and regulate.